Editorial

Costly programme

By Nagaland Post | Publish Date: 10/13/2018 12:48:03 PM IST

 Tourist season is just around the corner and the state will soon be enveloped with various events that will also signal the much-hyped Hornbill Festival during the first week of December. Hornbill was the evolution of an expression of ideas and concepts that has engineered a cultural renaissance to contemporary showcasing. At the last month of the calendar year, the festival unfolds ideas and innovations of contemporary society with the catchword being attraction. The festive fever during the first week of December has served to also indicate that the event that has been held every year, may have also strengthened its claim to becoming ‘the show of all shows’. For thousands of visitors from within Nagaland and hundreds from other states and abroad, Kohima has also become the rendezvous of a week-long entertainment, planned and funded by the government whose bureaucrats and handpicked have managed to keep the flame burning with government funds. The involvement of almost the entire bureaucracy, dozens of government departments, funds and efforts should not be to organize a show. The overall picture that emerges through all these events, strongly suggest that promotion of tourist trade in Nagaland cannot be boxed within the weeklong festival but that it has to exploit the tourist potential of the entire state. It is time that the authorities including the tourism department take a more realistic view of the state’s preparedness to host any significant number of visitors. Kohima may be the spot for the week-long festival but it turns the state capital into a whole lot of teeming humanity, monstrous traffic jams and coupled with weddings thrown in between, throws normal life out of gear. Probably, the majority of those who gel with the spirit of the festival are youths, whose love for entertainment and music is unquestioned. Dimapur perhaps fits into the tourism trade concept being the commercial hub of Nagaland. With no government support, the festive season in Dimapur is punctuated with a variety of entertainment -be it musical or fashion or plays. Living up to its reputation as the town of enterprise, Dimapur’s busy festive period is all organized and funded by numerous individuals or private organizations. Undaunted despite several disadvantages, Dimapur’s enterprising youth are organizing gala events, some of which are amazing. It is becoming economically and ethically untenable to keep up the semblance of tourism through Hornbill as the government has to pick up the tab every year. In return, there is nothing worthwhile to claim as returns or achievements. The state has been spending on an average of Rs.3 crore since the past 18 years but there has been no significant returns to both the government as well as private enterprises. Areas that have not been given due importance are private and public participation in tourism. People should be made to understand the important role they place in this regard and that being tourist friendly is the best strategy to attract visitors. At the end of the day, there has to be an assessment of what worthwhile gains have been achieved from of all these efforts. Nagaland offers some splendid spots for those who love nature in all its resplendent beauty. However, there is still much to be done in order to facilitate tourism before its potential can be realized.

Launched on December 3,1990. Nagaland Post is the first and highest circulated newspaper of Nagaland state. Nagaland Post is also the first newspaper in Nagaland to be published in multi-colour.

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