Handicrafts workshop in Dimapur

DIMAPUR | Publish Date: 7/19/2018 12:33:59 AM IST
A two day State Level Marketing Workshop for promoting handicrafts has been organized at Hotel Saramati, Dimapur by Council of Handicrafts Development Corporations (COHANDs), New Delhi in association with Handicrafts Marketing Center, Office of the Development Commissioner, Ministry of Textiles Kohima, Nagaland from July 18 to 19.
A press release from HMCT assistant director (Handicrafts), Rollee Vareishim stated that he inaugurated the workshop on July 18.
According to the press release, Vareishim welcomed all participants and highlighted the purpose of the workshop as being to disseminate first hand information about the schemes of the office of the DC (Handicrafts) and other central and state government offices in a face to face interactive manner to the participants.
The workshop is aimed at educating crafts-persons and artisans, national awardees, NGO’s/SHG’s, entrepreneurs and manufacturers of handicrafts in Nagaland. The craft from Nagaland has enormous potential and knowledge of exports, exports market, geographical Indication, traditional design and product development are essential. The market situation, quality & standards, valuable marketing and development, packaging of their products effectively and marketing them using tools online, and marketing techniques were discussed in the workshop through the resource persons.
The guest speakers shared their views on handicraft development in Nagaland. They said that craft from Nagaland was yet to be explored up to the business and professional levels. Even though there are a lot of entrepreneurs operating in Nagaland they cannot help the local artisan community much. Further, it was also noted that new designs were not being developed in the sector of handicrafts. This workshop was aimed towards design and product development which will in turn help willing artisans come up with new designs and products. Blend on new designs with artistic passion of a craftsperson can add value to this traditional source of livelihood in Nagaland, the release opined.
The workshop aims to elevate the skill and knowledge of crafts-persons and explore ways to promote them. 
Alem Longkumer (National Awardee), Neihunuo Sorhie (National Awardee), Jesmina Zeliang (convenor EPCH), Dr. Nesatalu Hiese (Scientist D, NSTEC), Dr. Tisonise Iralu (regional director IGNOU) and Ravi Kaushik (COHANDS), were the main resource persons for the first day of the workshop with 80 prominent and productive artisans in attendance.

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