Jay-Z partners with NFL as part of new music, social justice

August 14, (Agencies) | Publish Date: 8/14/2019 1:01:30 PM IST

 Jay-Z and Roc Nation have partnered with the N.F.L. as part of a new Music and Social Justice Deal.

According to The New York Times, Jay-Z and Roc Nation will now serve as N.F.L.’s “live music entertainment strategists” and will see them acting as consultants on the league’s performances – including the famed Super Bowl halftime show. An announcement about the partnership is expected at a press conference later today (August 14).
As well as this, they will also contribute to the N.F.L.’s  Inspire Change activism campaign which launched in January after their controversial response to players who chose to kneel during the national anthem.
In the past, Jay-Z has been vocal in his support for Colin Kaepernick – the first N.F.L. player to kneel during the national anthem before games. Kaepernick used the gesture to protest police brutality and racial injustices across America or, as he put it in 2017: “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of colour.”

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