Nagaland premium gold tea launched

Nagaland premium gold tea launched
Dimapur, Oct 15 (NPN) | Publish Date: 10/15/2021 1:27:28 PM IST

Atoqa Tea Producer Co. Ltd., a registered Farmer Producer Organization (FPO), Tea factory located at Nikhekhu village, Niuland sub division launched its brand Northeast Brews and its product Nagaland Premium Gold tea with the brand promoter  Baichung Bhutia, Indian football icon and legend, in multiple Northeastern states and New Delhi.

The factory, the first in Dimapur district with a capacity of 5 lakh kg made CTC tea per year under the license issued by Tea Board of India (Government of India) began its operations in March 2021. In a press statement, Head of Operations, Chothao Rhakho said that the brand would now enter the domestic market with its distinct identity “Nagaland Tea”.

 As per tea tasting consultant experts’ review, it had a mixed flavor, liquor, and aroma of Darjeeling and Assam tea given its proximity and similar landscape, making it a tea enthusiast’s delight and mystery beverage as each region has its distinct flavor.  The brand is strategized by the award-winning “Lemon Designs Pvt Ltd” a leading National Pune-based firm, whose clients include WIPRO, Book My Show, and Hill Cart Tales’ luxury gift tea brand amongst others. Dipender Baoni, MD, in Dimapur, informed that the next phase of brand growth would be in the category of teabags and luxury corporate gift boxes.

Presently, the factory management supports 700 acres (approx.) with about 170 small tea growers in the Niuland belt of western Sumi areas, with a vision towards creating sustainable rural livelihood for the small tea growers and boosting the local economy and ensuring a better quality of life. The management is also working closely with CaFNEI (Cambridge Friends of NorthEast India) - a Cambridge University Alumni group of leading experts on Environment and Development towards supporting environment, conservation, and sustainable development work in India especially the Northeast, which falls under the Indo-Burma Biodiversity hotspot.  Simon Jyrwa, the Commercial Manager, with 10 years of experience in the tea Industry with the Mac Leod Russel India Limited, said that the establishment of Tea industry will also served as a source of encouragement for investors to start industries in the belt. 

 Tokato Yepthomi handling ground operations, informed that the Ato area under the Western Sumi belt has immense industrial and tourism potential to boost the economy of the district, for which the existing road connectivity from 4th-mile jail junction to Niuland bridge serves as indispensable lifeline connectivity would be a detrimental factor in the future for its growth.

Jakhato Tsakhalu handling STG and warehouse distributorship chain, informed the brand “Northeast Brews, Nagaland Premium Gold tea”, would hit the retail shelf soon.

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