PM Modi’s ‘Man Vs Wild’ show made record impressions

August 23, (Agencies) | Publish Date: 8/23/2019 11:45:52 AM IST

 Discovery Channel’s special of Bear Grylls’ “Man Vs Wild”, featuring PM Modi, made 3.69 million impressions upon its premiere.

The special episode, featuring the famed survivalist and adventurer with Modi, was shot in the Jim Corbett National Park. It aired on Discovery Channel on August 12.

In a statement, the channel quoted the data from Broadcast Audience Research Council and said the premiere delivered the highest-ever reach for the infotainment genre with 6.1mn tune-ins, which was 15 times more as compared to the last 4 weeks average of the time slot of 9-10pm in the urban markets. “The premiere slot performance grew an astonishing 50 times giving an unprecedented 93% channel share to Discovery channel among the infotainment genre.

“Discovery Channel emerged as the third ranked channel with 3.05 million impressions behind Star Plus (3.67mn impressions) and Zee (3.3mn impressions). The show kept the viewers on the hook delivering an impressive average TSV of 29.2 minutes,” the channel added. Discovery also noted that cumulative reach for the show across Discovery network, originals and repeat included, as well as DD National was an “imposing 42.7 million”.

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