Temjen Toy launches ‘ThinkFest’

Temjen Toy launches ‘ThinkFest’
Temjen Toy with the TaFMA team and penalist, speakers of ongoing Thinkfest at RCEMPA, Jotsoma on September 6. (NP)
Correspondent Dimapur, Sep 6 | Publish Date: 9/6/2019 11:04:45 AM IST

 Nagaland’s chief secretary, Temjen Toy on Friday launched the two day ‘ThinkFest’ on the business of music at Regional Centre of Excellence for Music & Performing Arts (RCEMPA), Jotsoma organized by Task Force for Music & Arts (TaFMA).

 The chief secretary said that the aim of the government is to ensure that every part of the state and every young talent should get the opportunity and the possibility to achieve their aspirations. In line with this approach, he stated that Hornbill Rock Contest has now been redesigned to make it into a full experiential music festival where the bands from within the country, abroad and representing every district will get to play and perform at the Hornbill Rock outside the limiting boundaries of a competitive event.

Toy said that now big bands, international names and upcoming talents will all get “Tickets to Hornbill” and make this event one of the biggest music festivals on an international scale and also mentioned that the state government has changed the nomenclature of the Music Task Force to Task Force for Music & Arts to expand the scope and reach of this government undertaking. It is a unique model, and a first of its kind, and has attracted the attention of the rest of the country, he remarked. 

He also added that the appointment of the present advisor is also a clear indication that the state government is serious in its policy of engaging the real stakeholders of the music and arts fraternity in elevating this industry. He maintained that likewise the TaFMA has taken several decisions that fully engages the entire industry and has made its initiatives more inclusive and widespread where he also quoted “While we are partnering with renowned names and internationally acclaimed personalities and brands, we are also reaching out to each and every part of the state, especially the backward districts with programmes and initiatives.”

There is no doubt that we have an abundance of musical talent in Nagaland, the chief secretary stated. He said, “Every Naga is able to hum a song, sing a tune and play the strings of a guitar and that we are musically inclined but to achieve recognition at the highest levels and to make successful careers in today’s competitive environment we need a professional approach. That is why TaFMA has been made to step up its activities and formulate policies that will be game changers and that is the reason why ThinkFest and other linkages with music academies and institutions will partner us as knowledge partners, conduct exchange programmes, residencies, etc.”

He expressed happiness saying that TaFMA is on the right track and urged all the stakeholders to come and avail the opportunities not as participants but as partners in reaching towards our common endeavours.

TaFMA advisor Theja Meru delivered the welcome remark and special song was presented by Harmonic Voices. The first day  programme  also include talk on creation to publishing,  an artist guide on social media, branding and music business followed by interaction  and panel discussion.   


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