Sports

BKT Tires partners with 4 clubs of ISL

DIMAPUR, NOV 23 (NPN) | Publish Date: 11/23/2020 11:48:10 AM IST

Balkrishna Industries Ltd. (BKT Tires) has announced its partnership with four out of the eleven teams in the upcoming edition of the Indian Super League. The teams are ATK Mohun Bagan FC, Hyderabad FC, NorthEast United FC and SC East Bengal. 

The partnerships mark d BKT’s maiden association with professional football in India ahead of season 2020- 2021 and symbolize yet another triumph in the sporting world.
BKT has actively supported and championed several sporting events around the whole world and has heavily contributed to the global football fever through its renowned international collaborations. Through the years, it has become the title sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, the Ligue 2 BKT in France, and last but not least, the company has become the Official Global Partner of LaLiga, the top tier Spanish football division. 
BKT’s corporate ethos deeply reflects its love for sports, owing to the shared ideal of Growing Together and encouragement of discipline, self-realization, and goal setting. 
Football is a sport that reflects the many principles that BKT has stood for since its inception, such as leadership, resilience, team building and generosity of spirit. The multinational group aims to further these ideals through the proud affiliations with the four teams.
“Football is synonymous with bringing people together and inspiring character, something we deeply believe in at BKT. We, as a brand, have always passionately supported leading sports all over the world and it gives us great pleasure to be an integral part of such a grand football event in India,” Rajiv Poddar, joint managing director of BKT, said.
In India, apart from sponsoring six teams for the T20 Cricket League, BKT has also previously partnered with eight out of twelve teams of the country’s leading Kabaddi League 2019 edition and has also collaborated with the Tamil Nadu Premier League. 

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