Post Mortem

History of Consumer International & World Consumer Rights Day

By Nagaland Post | Publish Date: 3/1/2021 1:27:40 PM IST

 The Nagaland Voluntary Consumers’ Organisation (NVCO) would like to highlight the history of Consumer International and World Consumer Rights Day as the event is approaching. Every year 15th March is observed as World Consumer Rights Day in a global level where NVCO president Kezhokhoto Savi who is also a recipient of National Award for Consumer Protection said that NVCO would be officially launching 2 weeks-long celebration of World Consumer Rights Day in the state of Nagaland(2nd March – 15th March 2021). Consumer International founded in 1st April, 1960 is the membership organisation for consumer groups around the world having over 250 member organisations in 120 countries. Consumer International’s focus is “consumer protection watchdog” having its office based in London, England, with regional offices in Latin America, Asia Pacific, Middle East and Africa. Formerly the International Consumer was International Organisation of Consumers Union (IOCU) and was founded by Elizabeth Schadee.

However, the idea of World Consumer Rights Day was inspired by President John F Kennedy. On March 15 1962, President John F Kennedy sent a  special message to the US congress formally addressing the issue of consumer rights. John F Kennedy was the first world leader to do so. On April, 1985, the United Nations approved the general guidelines for consumer protection. In the year 1983, the first celebration of World Consumer Rights Day was marked. Since then, this (WCRD) is celebrated annually on March 15. Later on Indian Parliament passed a similar Bill and the President of India gave his assent on 24th December and became fully implemented as the Consumer Protection Act, 1986. There were several major amendments in the Act but as of now the Consumer Protection Act 1986 has been replaced by the Consumer Protection Act, 2019. India would be observing World Consumer Rights Day for the first time with the Consumer Protection Act 2019. And in this respect the NVCO reminds the state government to immediately framed necessary rules and regulations for the implementation of the Consumer Protection Act 2019 in Nagaland. NVCO president Kezhokhoto Savi said that the International Consumer has announced that the theme for World Consumer Rights 2021 is “Tackling Plastic Pollution”. The campaign will raise awareness and engage consumers globally to adopt and promote more sustainable practices. Savi further stated that the theme – “Tackling Plastic Pollution” is very appropriate and important for our state especially Kohima and Dimapur and therefore, he urged the civic bodies, state government departments, churches, civil societies, tribal hohos, etc to come out in one’s own way or joint our hands together to fight against plastic pollution in our respective town. Savi has also urged the district/sub-division level consumer voluntary organisations in the state to take advantage of the event to reduce plastic pollution as to promote and protect our environment.

Press & Media Cell, NVCO

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