Tuesday, September 27, 2022

Information and Public Relations (IPR) department cautions against disinformation

PIB organises media workshop in Kohima

Asangla Imsong speaking at the workshop in Kohima, Saturday. (NP)


Joint director, department of Information and Public Relations, Asangla Imsong cautioned that misleading and fake information could have massive ramifications and therefore urged upon users to be careful while posting any information to the society.
Speaking at the media workshop Vartalap organised by Press Information Bureau (PIB), ministry of Information and Broadcasting, Kohima at Hotel Eastgate, Kohima Saturday on the theme “improving information dissemination in Nagaland”, Asangla said with the onslaught of digital media, things had become very challenging.
She cautioned that even if digital media was more effective, misleading and fake information without authenticating the reports would lead to serious ramification as the content would not be able to contain and therefore one has to be more responsible in feeding proper information to the people at all levels.
Asangla said positive impact stories on governmental schemes, developmental activities would help many people especially those in rural areas to avail the schemes.
Further, she said that good governance in the village was very important and the village council chairman needs to be properly sensitised as people depended on the information he disseminated.
Challenges lie not only with the government or the media but also with authorities concerned for an effective and successful implementation of the schemes, Imsong said.
Kohima Press Club (KPC) president, Alice Yhoshu in her address on the review of the implementation of welfare schemes in the state said lack of active involvement of stakeholders in policy-making and absence of adequate information failed many schemes in the state.
Without proper information, she said there would be no active participation from stakeholders, which would in turn make way for loopholes in the monitoring mechanism and this she said opened the door for diversion of funds, corruption and failure implementation of the policy.
Besides proper information dissemination she said implementation of many welfare schemes was also hampered due to inefficiency at the administrative level due to improper monitoring, lack of accountability, corruption and misalignment of incentives.
She pointed out that the media had limited exposure to most of the schemes as there was little or no interaction at all between the implementing departments and journalists.
In this regard, Alice said it was important for departments to conduct training or workshop for journalists to understand the objective and intent of schemes.
She urged upon the officials of PIB Kohima to be proactive in connecting with local press periodically for improvement in disseminating information in respect of centrally sponsored schemes and guide journalists.
Speaking on the overview of the implementation of welfare schemes in Nagaland, general secretary KPC Atono Tsükrü Kense highlighted various welfare schemes implemented in the state of Nagaland.
Kense said there were numerous CSS schemes and expressed hope that the schemes provided to enhance the quality of life would reach to the targeted people. The programme was chaired by head of office, FOB Kohima, P. Sophie.
Journalists from various media houses, officials from AIR, DDK and others attended the session.
Technical session followed in the afternoon where department officials from tribal affairs, Rural Development and Nagaland State Disaster Management Authority were resource persons.