Mahindra launches the all-new Thar

Mumbai, OCT 3 (AGENCIES) | Publish Date: 10/3/2020 12:56:58 PM IST

Mahindra & Mahindra Ltd, a part of the USD 19.4 billion Mahindra Group, today launched the All-New Thar, the most eagerly awaited, legendary SUV, on the very day that the Mahindra Group celebrates its 75th anniversary. In its all-new avatar the Thar will be available in two trims, namely AX & LX, with prices starting at Rs 9.80Lakh for AX series and Rs 12.49Lakh for LX series (Ex-showroom Price, All India).*

Within the All-New Thar’s classic silhouette lies its contemporary styling, a quantum leap in terms of performance,everyday comfort & convenience, technologyand safety. It will not only attract die-hard Thar enthusiasts, but also appeal to all those who have always dreamt of owning an iconic vehicle, with all the bells and whistles of a contemporary SUV. 

The All-New Thar has the following exciting features:

• All-New BS-6 compliant Engine options: The 2.0 litre mStallionTGDi Petrol engine and the 2.2 litre mHawk Diesel engine

• The All-New Thar is offered with a choice of 6 Speed Automatic Transmission or a 6 Speed Manual Transmission both mated to an authentic 4x4 Transfer case with Low Range

• The All-New Thar offers a variety of top options, for the first time. It is available with a Convertible Top or a Hard Top or Soft Top 

• All-new Seating options: 4 front-facing seats & 2+4 side-facing seats

• All-new Technology Features: Drizzle resistant 17.7 cm touchscreen infotainment system, cruise control, adventure statistics display and a whole lot more

• All-new Comfort and Convenience Features: Sporty front seats, roof-mounted speakers and lots more

• New Safety Features: ABS + EBD, Dual airbags, ESP with rollover mitigation, Hill-hold and hill descent control and a whole lot more.

Booking for the All-New Thar open from today, October 2, 2020 and customers will have the option to book it by either logging on to contacting their nearest dealerships. The All-New Thar can be booked with an initial payment of 21,000 and customers will have a plethora of options to choose from in terms of a wide range variants, colours and customization options.

The unveil of the All-New Thar trended nationwide amongst the top 3 with over 500K searches on August 15, 2020 (Source: ). To put some numbers, the All-New Thar also saw over 15 Lakh website visitors and an overall digital reach of over 2.9 Crore. 

Test drives for the All-New Thar will beginin phases, starting with 18 cities from today. The company will add 100 more cities on October 10, 2020 and test drives for the rest of the county will be available from October 15, 2020. For more details and updates on test drives customers can visit The deliveries for the All-New Thar will commence on November 1, 2020. 

Designed and engineered in India and manufactured out of Mahindra’s Nashik Plant, the All-New Thar will be available in six colours, namely - Red Rage, Mystic Copper, Galaxy Grey, Napoli Black, Rocky Beige and Aquamarine.


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