PCI issues new advisory for newspapers

NEW DELHI, JAN 8 (AGENCIES) | Publish Date: 1/8/2021 11:49:15 AM IST

The Press Council of India (PCI) has asked newspapers not to publish any “news survey” predicting the victory of a political party in elections without due verification.

The guideline is part of the PCI’s updated Norms of Journalistic Conduct, edition 2020, which was uploaded on the media watchdog’s website Friday. The updated guidelines also include advisories on reportage about the coronavirus pandemic.

The advisory on news surveys forms a new section in the watchdog’s norms on paid news. It reads, “Newspapers shall not publish any news survey predicting the victory of any political party without verification of it.” 

The new document retains the other sections on norms for paid news from earlier editions.

According to the PCI, paid news is any news or analysis appearing in any media (print & electronic) for a price in cash or kind as consideration.  The definition has been accepted by the Election Commission. 



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