Post Mortem

Virtual Hornbill 2020

By Nagaland Post | Publish Date: 11/2/2020 12:29:07 PM IST

 The tourism sector of Nagaland depends greatly on the Hornbill festival. The festival is the only occasion where the tourism fraternity here is assured of generating good revenue and income. Earnings from the festival enables us to continue through the lean months of the year. Hence the continuity of the Hornbill Festival holds great importance to everyone of us in this industry. However, we have all seen the dangers of the Covid 19 Pandemic,and the protection of lives is now more important than ever. In the current scenario, having a physical Hornbill festival like that of the past years is not possible and should not even beconsidered a possibility. Thus, we come to the idea of a Virtual Hornbill.

A Virtual Hornbill festival, as we understand it, will be a media oriented onewhere there will be no inflow of touriststo the State or mass gatherings of any kind.It will instead promote the largest and most anticipated festival of festivals to the outside worldthrough the means of social and electronic media i.e. YouTube, Facebook, twitter, Instagram, etc. by using recorded footage of the festival. If the Nagaland Government is indeed, planning to host such a Virtual Hornbill Festival as stated above, the Nagaland Tourism Association (NTA) will support the State Government’s decision to host such a festival. We feel that Hornbill festival hosted virtually over the internetwill not only beCOVID – 19 prudent as there will be no physical presence of tourists in Nagaland, but will also givean opportunity to our many talented media production houses, videographers, content developers, voice over artists, musicians and cultural troupes to showcase their expertise and earn some much-needed revenue in an otherwise similarly dry industry. We hope that the Government will engage our local Talents and Media houses for the same

There are also long-term consequences to consider. The tourism sector already supports thousands of small local entrepreneurs and has enormous employment generation potential due to its wide supply chain. Protecting and promoting this industry will only help the overall development of Nagaland in the future. To do this, there is a huge need to promote tourism in Nagaland to the global community of travellers and tourists at every opportunity. Having a Virtual Hornbill is a perfect opportunity to reach out to a greater audience. 

The NTA realizes that such a virtualfestival will not bring in any immediate business to this industry nor will it benefit any of us immediately.But we understand that thiscontinuity, even if it is only a virtual celebration, is a vital tool for the promotion of the state for the future; Post Covid 19 era. Therefore, we will support the State Governments endeavour and we feel that this will be a step in the right direction by the Government for the development of tourism in the statein the long run. We may not realize it but tourism is not only for the handful of tour operators and hotels of Nagaland, tourism benefits many of us without us even realizing it.

President A. David Solo and immediate past president, Vincent Belho, Nagaland 

Tourism Association

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